LAW FIRM MARKETING LEADERS
Tips From a Collection of Experts

Legal marketing is not a spectator sport. Active participation is the price of admission to be considered a viable contender. The winning team will be comprised of seasoned players who are skilled at and capable of arriving at the desired destination first.

Whether you are an attorney responsible for the marketing program at your firm, a solo practitioner accountable for driving your own marketing efforts, or a marketing or administrative professional tasked with implementing and managing a sophisticated program, the experienced professionals profiled in this book are well positioned to support your efforts at any yard line. The 60 proven tools and techniques comprised herein, from some of the industry's foremost thought leaders, will provide you with current, practical marketing-related insights to get you started or supplement your existing program.

From developing a memorable personal brand or successfully interfacing with the media, to attracting and retaining clients and recruits or launching a website, this book will provide you with resources that are not more than you need, just more than you expected.